Paid Search Advertising

PPC (pay per click), also known as SEM (search engine marketing), is one of the quickest ways to enhance your online visibility and start seeing ROI from your advertising dollars. Paid search advertising allows your business to appear on search engines when users type in relevant terms that align with the services you offer. We can create and customize a PPC program for your business rather quickly and get your ads in front of your prospects in no time. Only want to target users in a certain city or region? Not a problem. The beauty of paid search is that we can customize your program around your business goals and needs.

Why we love paid search advertising: it's efficient, customizable, and trackable.

Efficient

Ready to start advertising soon? Our talented team is capable of creating your custom program within a timely manner. The program will continually evolve, be refined, and grow which will drive new business to your website. Stop wasting money on PPC programs that are not being maintained properly or not resulting in leads.

Customizable

Paid search programs can always be adjusted and refined. This is a huge benefit as companies are always evolving and changing. PPC advertising centers around targeted keywords and audiences that we will bid on to drive customers to our client's website. This list will continue to expand as the program evolves. In addition to keywords, other areas of your program that can be customized include but are not limited to:

• Ad messaging 
• When & where your ads are shown
• Where we allocate your marketing dollars
• Types of ads within your program

trackable

All aspects of your paid search marketing program will be trackable including the number of users who see your ad, click on your ad, and how they interact with your website. Through the paid search platforms (Google AdWords, Bing, and Google Analytics) we are able to track all of  your program's data and from there refine and strategize.